Do As Your Competitors Do? Analyzing Competitors' Influence on the Non- Adoption of Information Systems in Organizations

Research on IT adoption and diffusion has long been a major field in IS research. However, most researchers are testing adoption behavior. Based on the theory of planned behavior and first results of non-adoption research in a household context (Brown and Venkatesh 2005) we are testing the factors that influence non-adoption behavior in an organizational context. Using data from a survey of Germany’s Top-1,000 HR executives concerning their non-use of CV databases, it can be evaluated that social influence especially from outside the company and perceived behavioral control are explaining non-adoption behavior in organizations and that factors as discussed by Brown and Venkatesh (2005) are significant in an organizational context as well.